Lead User 1 from Entrepreneurship & Innovation on Vimeo (6 videos in total).
Lead users are a great resource for driving innovation. Here is a great case study about how lead user research at 3M led to long term innovations and revolutionised the innovation process at 3M.
Ignore the fact that the actual case study is a bit older and ignore the “Amazing Discoveries”-style of the video; the content is highly relevant and can be very inspiring if you think about using lead users within your innovation process!
If you want to know more, you can find detailed information on …
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