Achieving success through a giant leap or incremental steps?
I always thought it to be almost common understanding that if you want develop good quality products to gain a sustainable position on the market, knowing what your consumers want is crucial.
A provocative discussion that was raised by Donald Norman about the importance of understanding consumer needs left me a bit confused. He mentiones that:
“technology comes first, inventions second, and needs last”1… “It is science and technology that drive truly disruptive innovation, not Design’s focus on the needs and wants of people”2.
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