Tag: sustainability


guest blogger: Aart van Bezooyen & Paula Raché

It’s not easy being green: Feel the future in Brazil


guest blogger: Aart van Bezooyen & Paula Raché, April 27th, 2011

Recently we visited Feel The Future in order to get a better understanding of the local culture and design scene in South-America. “Feel the Future” is a design-driven consultancy specialized in design, branding and innovation based in the center of Curitiba, Brazil. We discussed with director Kleber Puchaski (left on photo) and his creative team the local business culture, service design and the role of sustainability in a country with a booming economy.

Your company name sounds a bit mysterious. Can you tell us a bit more about where this name comes from and what your agency is doing?
I …

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Posted in: Design Management |
Marjolein de Wilde

Around the World in 180 days


Marjolein de Wilde, March 8th, 2011

Two of our friends within the design industry, Aart van Bezooyen and Paula Raché, have just started a six month journey around the world. They will be visiting Brazil, Argentina, Chile during the next weeks and continue their travel to New Zealand, Australia, Indonesia, Singapore, Vietnam and Japan. The focus of this journey is on the future of our planet and their motto is called “It’s Not Easy Being Green”. They will be regularly posting on our blog as a guest writer, and we shortly had the chance to talk to them and give a little introduction …

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Posted in: Design Management |
Marjolein de Wilde

Stop making excuses, start acting responsible!


Marjolein de Wilde, August 5th, 2010

We need to change our 1950’s mindset where people were totally enchanted about “better living through more consumption”. www.thestoryofstuff.com

Design has become the flagship of many companies and it is being hyped to sell more products within the B2C market as well as in the B2B market. But in these days where sustainability is a major topic, we cannot justify design relevance with the fact that we thereby sell more products. There is definitely a challenge for the design community to ensure creation of sustainable design. To address the topic more holistically I’d rather talk about responsible design: design that …

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Posted in: Design Management, Design Objectives & KPIs, Design Strategy |
PARK

Green design requires the right kind of measurement, not holier-than-thou sentiment!


PARK, May 28th, 2010

When they come to deal with sustainability issues, design people tend to swing between two extremes. On the one hand, being responsible citizens, they worry greatly about their personal ‘carbon footprint’, and consult one of the 300,000 carbon and footprint counters and calculators that are today available on the Web.

However, perhaps because these different carbon counters always give conflicting results, design people also tend to drop all quantitative considerations when turning out a new, oh-so-sustainable design. Instead, they become idealistic and emotional, and are emphatic that their mission is to save the planet through design. Numbers are nowhere …

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Posted in: Design Management, Design Objectives & KPIs |
Sorena Veerman

Holistic value of design


Sorena Veerman, February 28th, 2010

Forget BusinessWeek’s BCG research into the most innovative companies or Interbrand Best Global Brands research to proof the value of design. Their focus is on financial measurements only.

Instead, meet the new research into best brands: the Good Brands Report by PSKF. This report describes the brands that not only lead in innovation, but also in being responsible and connecting with their communities.

Summarised PSKF identified some common traits between these Good Brands:

  • usability: enhance your usefulness for the consumer
  • premium aesthetics: win the heart of consumers with premium aesthetics and premium experience
  • consumer engagement: actively involve consumers

    • …

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Posted in: Design Management, Design Objectives & KPIs, Design Quality |