Tag: strategy


Marjolein de Wilde

Stop making excuses, start acting responsible!


Marjolein de Wilde, August 5th, 2010

We need to change our 1950’s mindset where people were totally enchanted about “better living through more consumption”. www.thestoryofstuff.com

Design has become the flagship of many companies and it is being hyped to sell more products within the B2C market as well as in the B2B market. But in these days where sustainability is a major topic, we cannot justify design relevance with the fact that we thereby sell more products. There is definitely a challenge for the design community to ensure creation of sustainable design. To address the topic more holistically I’d rather talk about responsible design: design that …

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Posted in: Design Management, Design Objectives & KPIs, Design Strategy |
Jay Peters

Business Model Innovation: Identifying the WHY!


Jay Peters, August 3rd, 2010
Business Model Canvas, Osterwalder, Pigneur & al. 2010

Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010

Recently my colleague and I delivered a great workshop on business model innovation for new services. We used the Business Model Canvas developed by Alexander Osterwalder published under the creative commons license, which does an excellent job at explaining the WHAT.

However, what is left a bit undefined is the WHY?

Granted, we all know that companies need innovate business models to stay fresh and competitive in today’s changing landscape, but generating ideas based on assumptions of what the consumers (don’t know they) need is a …

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Posted in: Design Management, Design Strategy, Design Tools, Innovation Management |
Sorena Veerman

Design professionals exploring a strategy for a healthy Barcelona.


Sorena Veerman, July 3rd, 2009

healthybarcelona_preview2

We just received from Jordi Morillo, coordinator of the design management master at IED in Barcelona, a description of a project & workshop they are running at their design management master.

It’s great to see that they are exploring how design can contribute to health and organizing the infrastructure around health, politics and people. And it’s also very smart that they’re doing this in partnership with a business consultancy and a health innovation consultancy to make sure to have different qualities and knowledge in such a complex challenge.

Seeing these initiatives, at PARK the question always raises if design does …

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Posted in: Design Management, Design Management Education |