… are now the way forward in design management!
Over the past decade, the practice of design management has become more professionalised. Corporate boards take leaders of design functions seriously. Boards, however, affirm top design managers informally. In the recruitment of design managers, they don’t have a whole lot of evidence to go on, apart from candidate résumés and war stories. Introducing some sensible norms for design management practice would help designers continue the process of professionalisation into the next decade.
The way design managers do their work and succeed in it cannot be left at the level of oral …
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