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Tag: research

Managing design for usability

Marjolein de Wilde, October 1st, 2010

Recommendations on usabilty

Many companies are struggling with the question about how to integrate the aspect of usability into product development. An interesting research is written by Jasper van Kuijk, who is just about to finish his PhD-thesis on product usability at the TU Delft, Faculty of Industrial Design Engineering. On his blog, he publishes recommendations which are an integrative part of his thesis, with the working title “Managing Product Usability – how companies deal with usability in the development of electronic consumer products.”

The ‘Recommendations for industry, or how I would do it’ is his personal statement …

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Tags: consumer electronics, PhD, research, usability
Posted in: Design Management, Design Processes & Tools, Design Research, Design Teams, Design Tools |

Leaping forward through design research?

Marjolein de Wilde, March 24th, 2010

Achieving success through a giant leap or incremental steps?

I always thought it to be almost common understanding that if you want develop good quality products to gain a sustainable position on the market, knowing what your consumers want is crucial.

A provocative discussion that was raised by Donald Norman about the importance of understanding consumer needs left me a bit confused. He mentiones that:

“technology comes first, inventions second, and needs last”¹… “It is science and technology that drive truly disruptive innovation, not Design’s focus on the needs and wants of people”².

Quite …

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Tags: human-centered, research, technology
Posted in: Design Management, Design Research |

Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
Office:		Material Stories
		LinkedIn profile
		Xing profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

Blue Ocean Strategy
(by W. Chan Kim and Renee Mauborgne)

This book deals with the organizational hurdles of innovation (cognitive hurdle, motivational hurdle and political hurdle) and about how to make the competition Irrelevant by moving into uncontested market space.

» buy book

Brand sense
(by Martin Lindstrom)

To know more about how branding has been neglecting our five senses and should incorporate more than vision and sound only, you should read this book. It explains how to build powerful brands through touch, taste, smell, sight and sound.

» buy book

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

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PARK advanced design management

Tag: research

Managing design for usability

Leaping forward through design research?

Activities

Inspiration