Design management reaches the age of 45 (counting from the first publication in 1965) and is now in the middle of its midlife crisis, if we look on the current debates in the design management community. Inspired by Elvis, I raise the questions: What now, what next, where to?
What now?
The fight is over! Looking back on the history of design, management and design management, we can recognize that design gained credence in the business world and is today recognized as a valid business tool. This are not the credits …
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