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Holistic value of designSorena Veerman, February 28th, 2010 |
Forget BusinessWeek’s BCG research into the most innovative companies or Interbrand Best Global Brands research to proof the value of design. Their focus is on financial measurements only.
Instead, meet the new research into best brands: the Good Brands Report by PSKF. This report describes the brands that not only lead in innovation, but also in being responsible and connecting with their communities.
Summarised PSKF identified some common traits between these Good Brands:
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 Drivers of Change (by Ove Arup & Partners Ltd) This card box provides stimuli for workshop sessions by providing brief information of various change drivers, especially useful for ideation teams and as input for brainstormings. » buy book |
 Managing innovation, design and creativity (by Bettina von Stamm) This book is a must have for design managers in new product development, covering various aspects of how to manage team, culture and process to come to innovative solutions. » buy book |
