Tag: MBA


Tim Selders

To be a designer or not, that is the question for a design manager…


Tim Selders, March 31st, 2010

Have you ever seen the hilarious TV series ‘The IT Crowd’?
If you have, you saw a young ambitious lady manager trying to lead a bunch of IT nerds in the cellar of a big office building.
You then also may have noticed that that didn’t work…

This is a sit-com, but what about real life?
Is it possible to have a ‘bunch of creative designers’ led by a generally trained MBA-kind of manager?

This has been one of the discussions we had during our Raymond session, where 25 design directors and managers from all over Europe gathered.

My conclusion …

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