Many design leaders still struggle how they can demonstrate that design contributes to an organisation. The article by John Heskett (2009)1 attempts to fundament the necessity of communicating the value of design. He does this by explaining how design is, or better said, is not integrated into contemporary economic theory. An interesting approach, describing the shortcomings of the economic theories that have dominated our thinking in Western Europe and argueing for an “elaboration of economic concepts through the prism of design theory and practice.”
Fairly said, he is right that the discipline of economics does not acknowledge design until …
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