That sounds like an open door. But in practice it is not…
Education programmes for design managers often focus strongly on business of managerial skills. They tend to forget further education on design, that goes beyond Master programmes at University.
Do not forget to educate your design managers about creation and creativity.
They will need updating about the latest developments in technology, professional practice, social forecasting and the arts.
And, not unimportant, they will love it!…
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