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Tag: design value

The value of design – re-inspired

Florian Weiss, May 26th, 2011

The 15th European Design Management Conference organised by the DMI.

Interactive sketchnote conference recap on the thinkbrownstone blog.

Last week the 15th European Design Management conference took place in Amsterdam, organized by the Design Management Institute.

Every year the conference brings together design management professionals, to discuss and listen to hot topics in managing design. This year the conference was co-chaired by PARK and the whole team helped to run this event. We are happy to hear that the conference was perceived as a success with the right mixture of speakers, a nice venue and active participation in workshops.…

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Tags: conference, design value, DMI
Posted in: Conferences & Events, Design Management |

Holistic value of design

Sorena Veerman, February 28th, 2010

Forget BusinessWeek’s BCG research into the most innovative companies or Interbrand Best Global Brands research to proof the value of design. Their focus is on financial measurements only.

Instead, meet the new research into best brands: the Good Brands Report by PSKF. This report describes the brands that not only lead in innovation, but also in being responsible and connecting with their communities.

Summarised PSKF identified some common traits between these Good Brands:

usability: enhance your usefulness for the consumer
premium aesthetics: win the heart of consumers with premium aesthetics and premium experience
consumer engagement: actively involve consumers

…

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Tags: design value, innovation, measurements, sustainability
Posted in: Design Management, Design Objectives & KPIs, Design Quality |

Demonstrating the value of design

Marjolein de Wilde, February 22nd, 2010

Many design leaders still struggle how they can demonstrate that design contributes to an organisation. The article by John Heskett (2009)¹ attempts to fundament the necessity of communicating the value of design. He does this by explaining how design is, or better said, is not integrated into contemporary economic theory. An interesting approach, describing the shortcomings of the economic theories that have dominated our thinking in Western Europe and argueing for an “elaboration of economic concepts through the prism of design theory and practice.”

Fairly said, he is right that the discipline of economics does not acknowledge design until …

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Tags: communication, design value, economic theories
Posted in: Design Management, Design Quality |

The value of well-managed design

Tim Selders, October 23rd, 2009

‘Design only delivers value when it is managed very well.’
This was my message to 50 Honorary Consuls form all over the world, 20 Austrian entrepreneurs and Dutch design agencies. They were invited by the Gemeente Eindhoven during the Design Week 2009.

Click on the title of this post to see more……

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Tags: design value
Posted in: Conferences & Events, Design Management, Design Management Definition, Design Strategy |

Three design management trends…

Tim Selders, July 31st, 2009

This opinion on design management is created in the context of the Dutch Design Week 2009.

…
Design delivers value. This we already know.
But it is only true when it is managed very well.
And that is less common knowledge…

Well managed design is fully incorporated in daily business.
It supports business strategies,
it is aligned with development processes and
it is appropriately organized throughout the company.

Recent research¹ shows that only investing in design and not in design management is a bad idea. Only investing in design and design management simultaneously will maximize business performance.

1. …

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Tags: design value, dutch design week, trends
Posted in: Design Management, Design Strategy |

Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
Office:		Material Stories
		LinkedIn profile
		Xing profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

Wired magazine
(by Conde Nast)

Wired magazine is a monthly print publication on technology related issues.

» visit website

Drivers of Change
(by Ove Arup & Partners Ltd)

This card box provides stimuli for workshop sessions by providing brief information of various change drivers, especially useful for ideation teams and as input for brainstormings.

» buy book

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

Browse by category

PARK advanced design management

Tag: design value

The value of design – re-inspired

Holistic value of design

Demonstrating the value of design

The value of well-managed design

Three design management trends…

Activities

Inspiration