Tag: design thinking


Jay Peters

Re-thinking Design & It’s Transformation


Jay Peters, August 31st, 2010

Next week the PARK team rolls into London to attend the (postponed) 14th annual DMI European conference with this years theme on Design Transformation.  I recently had the opportunity to attend the 22nd Design/Management Thinking conference in June in San Francisco with the theme of Re-Thinking the future of Design.  Comparing the topics covered between the two conferences, it is great to see that design is continuing to gain headway into more facets of organizations, globally, thus enabling design to take new roles and responsibilities. A few hot topics I am concentrating to stay abreast upon …

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Tim Selders

Design Thinking: also for design departments?


Tim Selders, April 23rd, 2010

Design thinking is heavily discussed. During the last weeks I deep-dived many blogs, forums, and other online discussions on this topic. Lots of opinions, lots of passion and lots of blabla.

I will not add more of that…
But I do only want to stress that the design departments in companies are there to do design work to boost business and not to ‘design think’.

Design thinking is mostly defined as using the capabilities of the design profession to solve larger economical or social problems, in a different way than the so-far applied analytical approaches.

Designers can play a part …

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Tim Selders

Design Thinking: the one and only definition!


Tim Selders, December 4th, 2009

Tphotohe one and only company that invented the label ‘design thinking’ is speaking out loud again. And along the way defining it in the only right way…

The last year many definitions on design thinking have been posted. We feel that many of these are not getting to the point and overpromise.

In the 2009 December issue of WIRED, ‘design thinking’ is featured in an eight page article about IDEO, the power house of innovation. It is defined as ‘a set of principles that can be applied by diverse people to a wide range of problems : immersion, synthesis, …

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