In the beginning of this year we discussed with several design directors and managers. One of them challenged us with the following:
Our company is still in the middle of a crisis, and all budgets, especially for R&D, are going down… But simultaneously there is a strong demand by our leaders to deliver more and more products, and the pressure to deliver more innovation is only increasing. How are we, at the design department, going to deal with the fact that we need to do more with less available resources?
Being super-efficient helps to ‘do more with less’. But let’s
Read & comment »
