Design thinking is heavily discussed. During the last weeks I deep-dived many blogs, forums, and other online discussions on this topic. Lots of opinions, lots of passion and lots of blabla.
I will not add more of that…
But I do only want to stress that the design departments in companies are there to do design work to boost business and not to ‘design think’.
Design thinking is mostly defined as using the capabilities of the design profession to solve larger economical or social problems, in a different way than the so-far applied analytical approaches.
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