Definition | PARK day by day

Tag: definition

Design Management Simply Explained

Jay Peters, June 7th, 2011

Design Management is still in its infancy compared to other longstanding management disciplines, and has yet to have a universal definition. PARK has written before on the topic of defining Design Management and continues to update the Wikipedia article we started in 2005.

Each year PARK runs a European Student Network (ESN) consisting of 18-20 bright minds form 9 leading European Universities with programs in Design Management who brings fresh insights into our discipline. In addition to working on real life design management challenges from a company sponsor, the students work with PARK on theoretical design management challenges. This year, …

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Tags: definition, Design Manager, ESN
Posted in: Design Management Definition |

What is design management?

Florian Weiss, October 13th, 2010

Searching for “design management” in the internet delivers thousands of results:

Designdirectory: 1.445 agencies
DMI: 2.126 members
Amazon: 5.489 books
WordPress: 194.501 blogs
Google: 1.160.000 websites
Bing: 612.000.000 websites

Design management is multifaceted and there are many different perspectives on the definition of design management. In 45 years, we still haven’t come to an universal definition. But fortunately there are some commonalities in the opinion of different design management professionals.

Take for example the design management definition by Prof. Peter McGrory, Aalto University that was agreed on by the DME network partners to use …

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Tags: definition, wikipedia
Posted in: Design Management Definition |

What now, what next, where to?

Florian Weiss, June 13th, 2010

The design management context (click image to download pdf)

Design management reaches the age of 45 (counting from the first publication in 1965) and is now in the middle of its midlife crisis, if we look on the current debates in the design management community. Inspired by Elvis, I raise the questions: What now, what next, where to?

What now?
The fight is over! Looking back on the history of design, management and design management, we can recognize that design gained credence in the business world and is today recognized as a valid business tool. This are not the credits …

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Tags: definition, design management, future, history, paradigm shifts, past, present
Posted in: Design Management, Design Management Definition |

‘Best practice’ in design

Sorena Veerman, April 30th, 2010

In today’s journey of design departments to become more effective and efficient more and more existing management models are used and copied to design: One of those being ‘best practice’.

A best practice is a technique, method, process, approach, activity or tool that is believed to be more effective and efficient at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance (wikipedia).

We see that many design departments are currently looking for best practices in design and design management, either by capturing current internal practices or by using external ones.…

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Tags: benchmark, best practice, definition, good pracitce
Posted in: Design Management, Design Management Definition, Design Strategy |

Design Thinking: also for design departments?

Tim Selders, April 23rd, 2010

Design thinking is heavily discussed. During the last weeks I deep-dived many blogs, forums, and other online discussions on this topic. Lots of opinions, lots of passion and lots of blabla.

I will not add more of that…
But I do only want to stress that the design departments in companies are there to do design work to boost business and not to ‘design think’.

Design thinking is mostly defined as using the capabilities of the design profession to solve larger economical or social problems, in a different way than the so-far applied analytical approaches.

Designers can play a part …

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Tags: definition, department, design thinking
Posted in: Design Management, Design Management Definition |

Design management? KISS…

Tim Selders, December 16th, 2009

KISS. ‘Keep It Simple, Stupid’.
How to explain ‘design management’ to somebody who has never heard of it?
How to keep it dead simple?

I am currently at the Design Summit in India. Explaining that maximising the value of design is only possible when it is managed well.
To clarify what design management is all about, was quite tough…

Well, aren’t we supposed to be good in visualisation?

What do you think?
Of course, of course, this is a limited perspective…
But wouldn’t your grandmother understand this?…

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Tags: definition, sketch
Posted in: Design Management, Design Management Definition |

Design Thinking: the one and only definition!

Tim Selders, December 4th, 2009

The one and only company that invented the label ‘design thinking’ is speaking out loud again. And along the way defining it in the only right way…

The last year many definitions on design thinking have been posted. We feel that many of these are not getting to the point and overpromise.

In the 2009 December issue of WIRED, ‘design thinking’ is featured in an eight page article about IDEO, the power house of innovation. It is defined as ‘a set of principles that can be applied by diverse people to a wide range of problems : immersion, synthesis, …

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Tags: definition, design thinking
Posted in: Design Management, Design Management Definition |

Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
Office:		Material Stories
		LinkedIn profile
		Xing profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

Managing innovation, design and creativity
(by Bettina von Stamm)

This book is a must have for design managers in new product development, covering various aspects of how to manage team, culture and process to come to innovative solutions.

» buy book

PresentationZen design
(by Garr Reynolds)

If you want some more tips & tricks on creating better presentations, "Presentation Zen Design" will be very helpful to encourage you to think differently and more creatively about the preparation, design and delivery of your presentations.

» buy book

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

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