Design managers in technology-oriented companies often face the challenge to create awareness for design throughout the company. Many design related decisions are made by employees with no or limited design knowledge. Those people are not educated as designers, but make decisions that have an impact on the final design of the product. Two papers from the London Business School by Peter Gorb and Angela Dumas adressed this issue of “Silent Designers” already over twenty years ago (Silent Design and Why Design is Difficult to Manage).
It can be argued that a great deal of design activity goes on
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