Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010
Recently my colleague and I delivered a great workshop on business model innovation for new services. We used the Business Model Canvas developed by Alexander Osterwalder published under the creative commons license, which does an excellent job at explaining the WHAT.
However, what is left a bit undefined is the WHY?
Granted, we all know that companies need innovate business models to stay fresh and competitive in today’s changing landscape, but generating ideas based on assumptions of what the consumers (don’t know they) need is a …
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