PARK advanced design management

As a design manager you must have had numerous discussions about the quality of design work.

“I think these colors are cool!”
“This line expresses speed, to me at least…”
“I feel this font should be bigger.”
“Nice how these surfaces have a different feel…”
“This function really works awesome!”

These discussions take place amongst designers.
Or between designers and managers.
Or even between designers, managers and their wives.

Very often discussing design quality turns into subjective debates about taste, in fluffy words.
How can you keep these discussions professional and to the point?

Firstly, identify the kind of design …

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Many past views of the future have expressed a deep disquiet about the ends to which scientific and technical ingenuity could be put. Today, a sense of the distrust and uncertainty surrounds machines, and mankind’s artificial interventions into the natural world.

In his book “The future of management”, however, the insightful American business guru Gary Hamel takes a more optimistic view of technology’s power. Hamel looks forward to what he calls the ‘post-management era’. He proclaims that management will be replaced by systems and software. Might not this be true for the management of corporate design?

Ever since Mary Shelley’s …

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