Opinions


Get the basics right first!

Florian Weiss
Florian Weiss
March 8th, 2010

New buzzwords are dominating the design management discussion here and there, most recent in the design thinking debate. But are you sure which fashions are worth to follow? How do you decide in which issues you are going to invest time and money?

Certainly, other disciplines are facing the same challenge, e.g. a huge amount of new management concepts, tools and themes are published in…

Holistic value of design

Sorena Veerman
Sorena Veerman
February 28th, 2010

Forget BusinessWeek’s BCG research into the most innovative companies or Interbrand Best Global Brands research to proof the value of design. Their focus is on financial measurements only.

Instead, meet the new research into best brands: the Good Brands Report by PSKF. This report describes the brands that not only lead in innovation, but also in…

Demonstrating the value of design

Marjolein de Wilde
Marjolein de Wilde
February 22nd, 2010

Many design leaders still struggle how they can demonstrate that design contributes to an organisation. The article by John Heskett (2009)1 attempts to fundament the necessity of communicating the value of design. He does this by explaining how design is, or better said, is not integrated into contemporary economic theory. An interesting approach, describing the shortcomings of the economic theories that have dominated our thinking…


1 comment - Latest by:
  • Marc
    I totally agree with your last paragraph! It's just true!

More design in design management…

Tim Selders
Tim Selders
February 14th, 2010

Recently a wise and knowledgeable man reviewed our website.

He said: ‘I do understand that you are managing design and that that is close to management consultancy, but where is your love for and opinion about good design? I cannot find it…’

I was flabbergasted.
We had gone through some great lengths to create a site that expressed a professional, analytical and business-like approach…


2 comments - Latest by:
  • Fennemiek Gommer
    Completely agree. Better design management should lead to better design. If you don't share a vision on what the end ...
  • Jay Peters
    Jay Peters
    Often we get so caught up in “doing” business that we loose track of why we are doing it. In ...

Check your innovation DNA!

Frans Joziasse
Frans Joziasse
February 7th, 2010

A global research studied the habits of 25 innovative entrepreneurs (1). The researchers found that innovators are different due to five discovery skills:

  1. Associating; successfully connect seeminlgy unrelated questions, problems and ideas from different fields.
  2. Questioning; constantly asking questions like ‘why’, ‘what if’ and ‘why not’.
  3. Observing; “going to the spot and seeing yourself” (Toyota’s genchi genbutsu principle).
  4. Experimenting; actively trying out new ideas by creating prototypes and launching


1 comment - Latest by:
  • Ulf
    I think it might be right that innovative entrepreneurs differ themselves in these 5 points from others. But in my opinion ...

Design management for SME: manage for local design preferences

Frans Joziasse
Frans Joziasse
February 1st, 2010

60%- 70% of world’s jobs are created by small and medium enterprises (SME’s).
And yet, most design management practice is focussing on large, global companies.
We believe it is time to develop dedicated design management approaches for SME’s!

One of these approaches is ‘managing design for locality’:

  • exploiting your local heritage into your design DNA
  • discovering local consumer insights
  • selecting and managing

Designers love constraints!

Tim Selders
Tim Selders
January 26th, 2010


1 comment - Latest by:
  • Marjolein de Wilde
    Marjolein de Wilde
    This observation was confirmed as well during the workshop we held with a group of senior design managers from leading ...

Behavioural design: not a separate design discipline

Tim Selders
Tim Selders
January 21st, 2010

In our daily work, we experience that more and more design managers are talking about behavioural design. They then refer to how to design the behaviour of sales staff or other representatives of an organisation, connecting it to the identity and look & feel of that organisation.
It is slowly considered to be a design discipline alongside graphic, product and environmental design. There are…

Designers need to improve their writing skills

PARK
PARK
January 11th, 2010

Four to five times per year, PARK sends out a statement on design management to around 80 design directors and design managers throughout Europe. Many of them react whether they agree or not. See below one of those statements and a selection of their reactions…

STATEMENT
Design managers and directors must pay more attention to the writing skills of their designers, helping them to show

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