PARK advanced design management

Opinions

Design Management Simply Explained

Jay Peters, June 7th, 2011

Design Management is still in its infancy compared to other longstanding management disciplines, and has yet to have a universal definition. PARK has written before on the topic of defining Design Management and continues to update the Wikipedia article we started in 2005.

Each year PARK runs a European Student Network (ESN) consisting of 18-20 bright minds form 9 leading European Universities with programs in Design Management who brings fresh insights into our discipline. In addition to working on real life design management challenges from a company sponsor, the students work with PARK on theoretical design management challenges. This year, …

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Tags: definition, Design Manager, ESN
Posted in: Design Management Definition |

It‘s not easy being green: Online tools for sustainable design

guest blogger: Aart van Bezooyen & Paula Raché, June 6th, 2011

Our guest writers Aart and Paula just arrived in Bali, Indonesia. From the nearest internet cafe they update us about their earlier meeting in Melbourne (Australia) where they visited RMIT‘s Centre for Design where online tools and methods are developed to make the design of products and packaging more sustainable.

Centre For Design
The Centre for Design (CfD) is based in the College of Design and Social Context at RMIT’s city campus in Melbourne. RMIT stands for Royal Melbourne Institute of Technology, one of Australia’s largest and most respected technical and design universities.

We met with Simon Lockrey (Research Fellow) …

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Posted in: Design Processes & Tools, Design Tools |

Ingredient for a successful design culture: Hire the right people!

Amrita Bhui, May 31st, 2011

“At Google we give the impression of not managing the company because we don’t really.” - Eric Schmidt, Executive Chairman at Google

Is the above statement by Eric Schmidt as clear as it reads or does one need to read between the lines? Are we unnecessarily concerned about managing design or designing management when a company like Google says that it is really not managing one of the most successful companies in the world?

To find out lets delve deeper into what Mr. Schmidt had to say because as they say, a little knowledge is a dangerous thing (but didn’t …

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Posted in: Design Culture |

The value of design – re-inspired

Florian Weiss, May 26th, 2011

The 15th European Design Management Conference organised by the DMI.

Interactive sketchnote conference recap on the thinkbrownstone blog.

Last week the 15th European Design Management conference took place in Amsterdam, organized by the Design Management Institute.

Every year the conference brings together design management professionals, to discuss and listen to hot topics in managing design. This year the conference was co-chaired by PARK and the whole team helped to run this event. We are happy to hear that the conference was perceived as a success with the right mixture of speakers, a nice venue and active participation in workshops.…

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Tags: conference, design value, DMI
Posted in: Conferences & Events, Design Management |

The soul of design leadership

Frans Joziasse, May 5th, 2011

I have always been fascinated by reading books that give an unexpected perspective on the world.

One of my favourite authors by that means is Deepak Chopra, which for some people may be too fluffy. However Chopra with his esoteric perspective has moved recently into the field of business. In his book “The soul of leadership” he is stating seven behaviors of leaders. These should be learned by design leaders too:

1. Listen & Look: be an unbiased observer.
2. Emotional Bonding: understand your own specific needs and those of others.
3. Awareness: being aware of …

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Posted in: Design Leadership |

It’s not easy being green: Feel the future in Brazil

guest blogger: Aart van Bezooyen & Paula Raché, April 27th, 2011

Recently we visited Feel The Future in order to get a better understanding of the local culture and design scene in South-America. “Feel the Future” is a design-driven consultancy specialized in design, branding and innovation based in the center of Curitiba, Brazil. We discussed with director Kleber Puchaski (left on photo) and his creative team the local business culture, service design and the role of sustainability in a country with a booming economy.

Your company name sounds a bit mysterious. Can you tell us a bit more about where this name comes from and what your agency is doing?
I …

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Tags: brazil, It’s Not Easy Being Green, sustainability, world
Posted in: Design Management |

“Cool design, man!”: discussing design quality

Tim Selders, April 20th, 2011

As a design manager you must have had numerous discussions about the quality of design work.

“I think these colors are cool!”
“This line expresses speed, to me at least…”
“I feel this font should be bigger.”
“Nice how these surfaces have a different feel…”
“This function really works awesome!”

These discussions take place amongst designers.
Or between designers and managers.
Or even between designers, managers and their wives.

Very often discussing design quality turns into subjective debates about taste, in fluffy words.
How can you keep these discussions professional and to the point?

Firstly, identify the kind of design …

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Posted in: Design Management |

Innovation Motivation

Jay Peters, April 5th, 2011

Across all industries, the focus seems to be on innovation, and rightly so. Done the right way, it can revive a dying brand, create a substantial competitive advantage, or put an unknown atop an industry. Everyone seems to be on the innovation bandwagon, but not everyone knows exactly what that means, or how to make it happen. While the big buzzword often creates excitement among employees, it often also creates confusion.

Before any innovation can happen, you need to clarify with your team about what innovation means to your company, create alignment and set expectations. Is it incremental innovation? Disruptive …

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Tags: innovation
Posted in: Design Management, Design Research, Design Tools |

Around the World in 180 days

Marjolein de Wilde, March 8th, 2011

Two of our friends within the design industry, Aart van Bezooyen and Paula Raché, have just started a six month journey around the world. They will be visiting Brazil, Argentina, Chile during the next weeks and continue their travel to New Zealand, Australia, Indonesia, Singapore, Vietnam and Japan. The focus of this journey is on the future of our planet and their motto is called “It’s Not Easy Being Green”. They will be regularly posting on our blog as a guest writer, and we shortly had the chance to talk to them and give a little introduction …

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Tags: It’s Not Easy Being Green, sustainability, world
Posted in: Design Management |

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© PARK advanced design management - all rights reserved. PARK is one of Europe's leading experts in the management of design. It consults and educates on how to maximise the value of design. www.park.bz
PARK Hamburg (Germany): Ruhrstrasse 11 / 22761 Hamburg / Germany / T: +49 40 28056233 / E: hamburg@park.bz
PARK Noordeloos (The Netherlands): Nieuwendijk 8a / 4225 PD Noordeloos / The Netherlands / T: +31 183 589131 / E: noordeloos@park.bz

Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
Office:		Material Stories
		LinkedIn profile
		Xing profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

PresentationZen design
(by Garr Reynolds)

If you want some more tips & tricks on creating better presentations, "Presentation Zen Design" will be very helpful to encourage you to think differently and more creatively about the preparation, design and delivery of your presentations.

» buy book

The designers accord
(by Coroflot)

This website is a platform for designers, organisations and companies, who are concerned with sustainability issues of design and includes a growing number of case studies.

» visit website

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

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