Opinions


What now, what next, where to?

Florian Weiss
Florian Weiss
June 13th, 2010

Design management reaches the age of 45 (counting from the first publication in 1965) and is now in the middle of its midlife crisis, if we look on the current debates in the design management community. Inspired by Elvis, I raise the questions: What now, what next, where to?

What now?
The fight is over! Looking back on the history of design, management and…

Green design requires the right kind of measurement, not holier-than-thou sentiment!

PARK
PARK
May 28th, 2010

When they come to deal with sustainability issues, design people tend to swing between two extremes. On the one hand, being responsible citizens, they worry greatly about their personal ‘carbon footprint’, and consult one of the 300,000 carbon and footprint counters and calculators that are today available on the Web.

However, perhaps because these different carbon counters always give conflicting results, design people also tend…

Hooray for the heretics, and the agents of change

Jay Peters
Jay Peters
May 20th, 2010

Across industries, roles and regions, it is often believed that the way to get ahead in ones career is to show up, work hard, do as you are told, and eventually you will get recognized and move your way up through the ranks. However, that does not really foster innovation and growth on an organizational level. At the end of the day, if companies are…

‘Best practice’ in design

Sorena Veerman
Sorena Veerman
April 30th, 2010

In today’s journey of design departments to become more effective and efficient more and more existing management models are used and copied to design: One of those being ‘best practice’.

A best practice is a technique, method, process, approach, activity or tool that is believed to be more effective and efficient at delivering a particular outcome than any other technique, method, process, etc. when applied

Design Thinking: also for design departments?

Tim Selders
Tim Selders
April 23rd, 2010

Design thinking is heavily discussed. During the last weeks I deep-dived many blogs, forums, and other online discussions on this topic. Lots of opinions, lots of passion and lots of blabla.

I will not add more of that…
But I do only want to stress that the design departments in companies are there to do design work to boost business and not to ‘design…


1 comment - Latest by:
  • Ralf Beuker
    Hi Tim, can we read/trace some of your comments you've left at the above mentioned blogs, forums, etc. also as ...

What we should learn from Indian leaders

Frans Joziasse
Frans Joziasse
April 12th, 2010

As the global economy is slowly recovering it seems that some industries come back stronger than ever.

But how is this with the design industry? We have seen many lay-offs and we see a renewed focus among designers and design managers on creativity instead of efficiency and effectiveness. But are they prepared to cope with the dynamics of the future markets and what are the…


1 comment - Latest by:
  • Binit VASA
    I would agree with a considerable amount of information provided by the article and was indeed shocked at the comparative ...

To be a designer or not, that is the question for a design manager…

Tim Selders
Tim Selders
March 31st, 2010

Have you ever seen the hilarious TV series ‘The IT Crowd’?
If you have, you saw a young ambitious lady manager trying to lead a bunch of IT nerds in the cellar of a big office building.
You then also may have noticed that that didn’t work…

This is a sit-com, but what about real life?
Is it possible to have a

Leaping forward through design research?

Marjolein de Wilde
Marjolein de Wilde
March 24th, 2010

I always thought it to be almost common understanding that if you want develop good quality products to gain a sustainable position on the market, knowing what your consumers want is crucial.

A provocative discussion that was raised by Donald Norman about the importance of understanding consumer needs left me a bit confused. He mentiones that:

“technology comes first, inventions second, and needs last”1It

Where have all the great leaders in design gone?

PARK
PARK
March 18th, 2010

Where have all the great leaders in design gone? There are some effete international architects, and one or two pompous international product designers, too; but people of the stature of Raymond Loewy, Saul Bass, Paul Rand or George Nelson – such giants are missing.

They had a vision of design as a force for progress. They felt a sense of responsibility to communicate. They refused…

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