PARK advanced design management

Opinions

Design effectiveness is important – but hard to measure!

Making design management ideas happen…

Co-chairing a conference: are you ready?

Managing design for usability

Marjolein de Wilde, October 1st, 2010

Recommendations on usabilty

Many companies are struggling with the question about how to integrate the aspect of usability into product development. An interesting research is written by Jasper van Kuijk, who is just about to finish his PhD-thesis on product usability at the TU Delft, Faculty of Industrial Design Engineering. On his blog, he publishes recommendations which are an integrative part of his thesis, with the working title “Managing Product Usability – how companies deal with usability in the development of electronic consumer products.”

The ‘Recommendations for industry, or how I would do it’ is his personal statement …

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Tags: consumer electronics, PhD, research, usability
Posted in: Design Management, Design Processes & Tools, Design Research, Design Teams, Design Tools |

The Good and Bad of Design Competitions

Jay Peters, September 23rd, 2010

Design competitions and University collaborations have been a great source of inspiration and new envisionary products for sometime now. Companies often submit their designs to receive prestigious recognition, and students submit concepts hoping to actually be produced. However, since the products do not typically include solid business rationale, these objects are typically judged on their looks alone. This presents a “subjective” artistic view, pigeonholing design further into preconceived notions of just “making things pretty”. If Design is now encompassing more business logic, it makes sense that the contest and collaborations should as well.

As Don Norman points out in his …

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Tags: awards, design competition, unniversity
Posted in: Design Management Education, Design Objectives & KPIs |

Proofing the value of design

Sorena Veerman, September 10th, 2010

The Dutch design council BNO just published their research about the effectiveness of design (in cooperation with Rotterdam School of Management and Delft University of Technology).

The research report (only available in Dutch) contains some interesting highlights:

“The financial results of a new product developed with lots of attention to functional and experience design are 20% higher than products with regular attention to design. So, if a company wants to optimise the financial results of a product, they have to consider both functional as well as experience design.”

“If a company allows designers to explore ideas beyond strict project definitions,

…

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Posted in: Design Management, Design Management Definition, Design Objectives & KPIs |

Re-thinking Design & It’s Transformation

Jay Peters, August 31st, 2010

Next week the PARK team rolls into London to attend the (postponed) 14^th annual DMI European conference with this years theme on Design Transformation. I recently had the opportunity to attend the 22^nd Design/Management Thinking conference in June in San Francisco with the theme of Re-Thinking the future of Design. Comparing the topics covered between the two conferences, it is great to see that design is continuing to gain headway into more facets of organizations, globally, thus enabling design to take new roles and responsibilities. A few hot topics I am concentrating to stay abreast upon …

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Tags: conference, culture, design thinking
Posted in: Conferences & Events, Design Culture |

Norms, simple, clear and agreed…

PARK, August 17th, 2010

… are now the way forward in design management!

Over the past decade, the practice of design management has become more professionalised. Corporate boards take leaders of design functions seriously. Boards, however, affirm top design managers informally. In the recruitment of design managers, they don’t have a whole lot of evidence to go on, apart from candidate résumés and war stories. Introducing some sensible norms for design management practice would help designers continue the process of professionalisation into the next decade.

The way design managers do their work and succeed in it cannot be left at the level of oral …

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Tags: culture, norms, responsibility, rules
Posted in: Design Culture, Design Management |

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© PARK advanced design management - all rights reserved. PARK is one of Europe's leading experts in the management of design. It consults and educates on how to maximise the value of design. www.park.bz
PARK Hamburg (Germany): Ruhrstrasse 11 / 22761 Hamburg / Germany / T: +49 40 28056233 / E: hamburg@park.bz
PARK Noordeloos (The Netherlands): Nieuwendijk 8a / 4225 PD Noordeloos / The Netherlands / T: +31 183 589131 / E: noordeloos@park.bz

Activities

What are we doing?

Jay: Preparing to visits 12 global agencies with client for receiving initial concepts and further assessing.
15-05-2012
Amrita & Sorena : Discussing customer touch point analysis with designers.
11-05-2012
Marjolein & Florian: Discussing with client sourcing strategy for design.
03-05-2012
Sorena: Presenting how to create, capture, apply and audit a design language together with design managers.
03-05-2012
Florian & Jay: Participating on the Design Management Institute Conference in Helsinki.
26-04-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

Drive: The Surprising Truth About What Motivates Us
(by Daniel H. Pink)

The book is based on four decades of scientific research on human motivation and is a provocative book on how to think about motivation different than the commonly known money-the carrot-and-stick approach.

» buy book

The incorporation of design management in today's business practices
(by InHolland and InnoActions)

This report is an analysis of design management practice in Europe in 2009.

» open pdf

More inspirations »