Opinions


Jay Peters

The Collective


Jay Peters, May 10th, 2012

This year I had the privilege to attend another annual DMI European conference in the 2012 World Design Capital of Helsinki. I am always impressed by the congregation of such high caliber professionals dedicated to sharing, learning and further progressing the cause of Design Management. And it was great to be encompassed in a city so enthusiastically embracing design and benefiting from it as competitive growth enabler.

What struck me this year was a conspicuous observation of are a few things:

While the theme of this years conference was “Collective Design” we were not fully engaged as a collective gathering. …

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Posted in: Conferences & Events |
Amrita Bhui

Another year, another successful ESN


Amrita Bhui, April 26th, 2012

Since 2004, each year, PARK organizes the European Student Network or ESN, for bright, young students from across European Universities offering a course in Design Management.  The students who are selected to take part in the program bring in very fresh insights to real life challenges from a company sponsor. In addition to the final workshop, which is the highlight of the program, they also work on assignments related to design management for PARK.

This year’s ESN workshop was a success for all – the sponsoring company, the students as well as PARK.

The sponsoring company benefited from the pan-European …

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Posted in: Conferences & Events, Design Management, Design Management Education |
Sorena Veerman

Go out more


Sorena Veerman, April 12th, 2012

Last month we organised an inspiration day for a company’s management team to collect input for a new innovation strategy. We brought them to different locations to offer them the opportunity to meet customers, experts and peers. With just one assignment; no opinions, questions only.

Feedback we received said: “Inspiring and confronting. Already for the fact that we don’t do this enough and should spend much more time in the market. It’s definitely time to change this… ”

And actually, we see this at many clients. Too busy with the corporate reality.

So go out and take your management with …

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Posted in: Design Culture, Design Research |
Florian Weiss

Design and innovation for growth


Florian Weiss, April 5th, 2012

The video above is an introduction into the “Design for Growth”-initiative by the British Design Council. Design is a cross-cutting theme in the UK government’s Innovation and Research Strategy for Growth and the British Design Council supports this with parallell papers and practical plans. Their goal is to grow the knowledge base on the role and impact of design, in order to make design-led innovation happen on the ground. In the meantime, for most people it is clear that design plays a big role in our everyday lives. What’s not so clear is the vital role design plays in economic …

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Posted in: Design Management |
PARK

Design effectiveness is important – but hard to measure!


PARK, March 29th, 2012

Anyway we don’t need to measure it anymore.
Or do we?

Like most professions, designers and their managers are always trying to explain themselves and justify their value. Occasionally, efforts made in this cause appear too obsessive. Awards for design effectiveness (like the design effectiveness award) are a good idea – to encourage excellence. However the more recent trend to try to measure design effectiveness sets a near impossible task, at the wrong moment.

It’s fine to keep watch on a few very vivid measures of design effectiveness. But to be governed by a search for the quantitative impacts of …

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Posted in: Design Management, Design Objectives & KPIs |
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