Design Teams | PARK day by day

Category: Design Teams

Drive! Don’t micro manage your designers!

Frans Joziasse, October 30th, 2011

Longtime it was the believe of companies that their employees do perform better if you motivate them through the carrot-and-stick method. Daniel Pink, also the author of the book The whole new mind, now published a controversial book that proves the contrary. Not external but intrinsic drive is what modern employees, especially creative workers, bring to higher performances. Give them autonomy, mastery and purpose!

That is what the creative class needs. As a consequence of that designer managers and design agencies should stop to base their internal resources and business model on hours (= costs), hence stop managing with …

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Posted in: Design Management, Design Teams |

Creativity & efficiency; an impossible combination?

Sorena Veerman, January 24th, 2011

Nowadays, more and more design departments strive for efficiency. Within an environment that is stressed for time, an often heard complaint from designers is that they feel there’s no room for creativity anymore. They feel, for instance, management is keeping them from being creative, or there’s simply no time for creativity anymore.

Contradictionary to this perception, is the general statement in literature that creativity doesn’t require time. Instead creativity requires skills, focus and the right attitude.

The book Creativity Today^[1] shares this statement and claims that by improving the basic skills of creativity; confidence, motivation and your creative potential …

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Tags: creativity
Posted in: Design Culture, Design Management, Design Teams |

Nuture your human resources

PARK, October 21st, 2010

In design, human resources are less about the recruitment of design managers or designers, and more about getting the most out of talent that’s already on the payroll. That’s easier said than done. The tradition of designers being educators, of bringing young people on, is not as strong as it once was. Nor are there very many educational materials to hand that can help designers and design managers who already have more or less extensive work experience.

Still, while junior ranks can be filled quite cheaply from outside, adding middleweight or senior people doesn’t look much of an option for …

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Tags: coaching, education, human resources, training
Posted in: Design Management, Design Management Education, Design Teams |

‘Agile development’: hot for software, but also for products and services?

Tim Selders, October 8th, 2010

In the last years the entire global IT industry is experiencing an ‘agile’ wave.
They are highly enthusiastic about agile development – a set of work methods and tool boxes aimed at:
•      improving the ability to respond quickly to requests from the market
•      cutting down waste and waiting periods
•      reducing employee stress while simultaneously increasing productivity.

The central concept for agile development is adaptation to changing external factors. Where older methods are predictive and attempt to foresee future needs, the agile methods are adaptive and quickly adapt to new demands, adhering to the “Embrace change!” motto.

The …

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Posted in: Design Management, Design Processes & Tools, Design Teams, Innovation Management |

Managing design for usability

Marjolein de Wilde, October 1st, 2010

Recommendations on usabilty

Many companies are struggling with the question about how to integrate the aspect of usability into product development. An interesting research is written by Jasper van Kuijk, who is just about to finish his PhD-thesis on product usability at the TU Delft, Faculty of Industrial Design Engineering. On his blog, he publishes recommendations which are an integrative part of his thesis, with the working title “Managing Product Usability – how companies deal with usability in the development of electronic consumer products.”

The ‘Recommendations for industry, or how I would do it’ is his personal statement …

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Tags: consumer electronics, PhD, research, usability
Posted in: Design Management, Design Processes & Tools, Design Research, Design Teams, Design Tools |

Design departments working together: a way to do more with less?

Tim Selders, June 28th, 2010

In the beginning of this year we discussed with several design directors and managers. One of them challenged us with the following:

Our company is still in the middle of a crisis, and all budgets, especially for R&D, are going down… But simultaneously there is a strong demand by our leaders to deliver more and more products, and the pressure to deliver more innovation is only increasing. How are we, at the design department, going to deal with the fact that we need to do more with less available resources?

Being super-efficient helps to ‘do more with less’. But let’s

…

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Tags: collaboration, departments, design
Posted in: Design Management, Design Organisation, Design Teams |

To be a designer or not, that is the question for a design manager…

Tim Selders, March 31st, 2010

Have you ever seen the hilarious TV series ‘The IT Crowd’?
If you have, you saw a young ambitious lady manager trying to lead a bunch of IT nerds in the cellar of a big office building.
You then also may have noticed that that didn’t work…

This is a sit-com, but what about real life?
Is it possible to have a ‘bunch of creative designers’ led by a generally trained MBA-kind of manager?

This has been one of the discussions we had during our Raymond session, where 25 design directors and managers from all over Europe gathered.

My conclusion …

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Tags: creativity, design team, MBA, Raymond
Posted in: Design Management, Design Organisation, Design Teams |

Design management for SME: manage for local design preferences

Frans Joziasse, February 1st, 2010

60%- 70% of world’s jobs are created by small and medium enterprises (SME’s).
And yet, most design management practice is focussing on large, global companies.
We believe it is time to develop dedicated design management approaches for SME’s!

One of these approaches is ‘managing design for locality’:

exploiting your local heritage into your design DNA
discovering local consumer insights
selecting and managing local designers
deploying this with local suppliers
managing the design of the communication towards the consumers

Doing this has proofed to be a successful strategy, like many local food and drinks companies like Bionade and Innocent have …

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Tags: design preferences, local, SME
Posted in: Design Management, Design Teams |

Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
Office:		Material Stories
		LinkedIn profile
		Xing profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

PresentationZen design
(by Garr Reynolds)

If you want some more tips & tricks on creating better presentations, "Presentation Zen Design" will be very helpful to encourage you to think differently and more creatively about the preparation, design and delivery of your presentations.

» buy book

Drivers of Change
(by Ove Arup & Partners Ltd)

This card box provides stimuli for workshop sessions by providing brief information of various change drivers, especially useful for ideation teams and as input for brainstormings.

» buy book

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

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