|
Holistic value of designSorena Veerman, February 28th, 2010 |
Forget BusinessWeek’s BCG research into the most innovative companies or Interbrand Best Global Brands research to proof the value of design. Their focus is on financial measurements only.
Instead, meet the new research into best brands: the Good Brands Report by PSKF. This report describes the brands that not only lead in innovation, but also in being responsible and connecting with their communities.
Summarised PSKF identified some common traits between these Good Brands:
|
Demonstrating the value of designMarjolein de Wilde, February 22nd, 2010 |
Many design leaders still struggle how they can demonstrate that design contributes to an organisation. The article by John Heskett (2009)1 attempts to fundament the necessity of communicating the value of design. He does this by explaining how design is, or better said, is not integrated into contemporary economic theory. An interesting approach, describing the shortcomings of the economic theories that have dominated our thinking in Western Europe and argueing for an “elaboration of economic concepts through the prism of design theory and practice.”
Fairly said, he is right that the discipline of economics does not acknowledge design until …
Read & comment »
|
The interplay of design effectiveness and efficiencyFlorian Weiss, July 28th, 2009 |
With shrinking design budgets due to the financial situation in many companies today, design efficiency comes into the fold. Terms like Key Performance Indicators, Critical Success Factors and Performance Management Systems are becoming part of the lingo of design managers. While design effectiveness is focusing on “doing the right things”, design efficiency is focusing on “doing the things right”. Good design management can not look at design efficiency and design effectiveness isolated, but has to find a good balance between both aspects.
Fil Salustri (author of the blog: the trouble with normal) argues in his post “The down-side of …
Read & comment »
|
|||||||||||||||||||||||
 |
|
||||||||||||||||||||
|
|
|
||||||||||||||||||||
 |
|
|||||||||||||||||||||||
|
|
|||||||||||||||||||||||
|
|
||||||||||||||||||||
|
|
||||||||||||||||||||
|
|
||||||||||||||||||||
|
|
||||||||||||||||||||
|
|
||||||||||||||||||||
|
|
||||||||||||||||||||
|
|
|||||||||||||||||
|
 Semantic transformation in design (by Toni-Matti Karjalainen) This book analyses the role of design in product recognition, differentiation and strategic brand communication through product design references. It gives good insights in the area of product design languages. |
 DMI Review (by Design Management Institute Boston) The quarterly magazine of the Design Management Institute. The one and only magazine that focuses completly on design management. » visit website |
