Category: Design Processes & Tools


Marjolein de Wilde

Managing design for usability


Marjolein de Wilde, October 1st, 2010

Recommendations on usabilty

Many companies are struggling with the question about how to integrate the aspect of usability into product development. An interesting research is written by Jasper van Kuijk, who is just about to finish his PhD-thesis on product usability at the TU Delft, Faculty of Industrial Design Engineering. On his blog, he publishes recommendations which are an integrative part of his thesis, with the working title “Managing Product Usability – how companies deal with usability in the development of electronic consumer products.

The ‘Recommendations for industry, or how I would do it’ is his personal statement …

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Marjolein de Wilde

Lead user research


Marjolein de Wilde, July 9th, 2010

Lead User 1 from Entrepreneurship & Innovation on Vimeo (6 videos in total).

Lead users are a great resource for driving innovation. Here is a great case study about how lead user research at 3M led to long term innovations and revolutionised the innovation process at 3M.
Ignore the fact that the actual case study is a bit older and ignore the “Amazing Discoveries”-style of the video; the content is highly relevant and can be very inspiring if you think about using lead users within your innovation process!

If you want to know more, you can find detailed information on

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Jay Peters

Hooray for the heretics, and the agents of change


Jay Peters, May 20th, 2010

Across industries, roles and regions, it is often believed that the way to get ahead in ones career is to show up, work hard, do as you are told, and eventually you will get recognized and move your way up through the ranks. However, that does not really foster innovation and growth on an organizational level. At the end of the day, if companies are not innovating, they are quickly fading away, and that does not seem like job security to me!

Within Design Management and the buzz around design thinking these days, it is becoming more accepted that an …

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Tim Selders

Designers love constraints!


Tim Selders, January 26th, 2010

httpvh://www.youtube.com/watch?v=Sh08nT2kYuA

Florian Weiss

The interplay of design effectiveness and efficiency


Florian Weiss, July 28th, 2009

DSC01172With shrinking design budgets due to the financial situation in many companies today, design efficiency comes into the fold. Terms like Key Performance Indicators, Critical Success Factors and Performance Management Systems are becoming part of the lingo of design managers. While design effectiveness is focusing on “doing the right things”, design efficiency is focusing on “doing the things right”. Good design management can not look at design efficiency and design effectiveness isolated, but has to find a good balance between both aspects.

Fil Salustri (author of the blog: the trouble with normal) argues in his post “The down-side of

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