Many of you must have asked the question: “how to sell design into our organisation?”
At one of the past DMI conferences, Lee Green, (at that moment) design director of IBM, explained his way doing the above…
“Designer’s limited credibility and influence in corporations is a familiar story. Even in companies where design is acknowledged as a critical component of market success and brand building, maintaining a design leadership role is an ongoing challenge.”
To increase the likelihood of success, he suggested a mixture of the following tactics:
