Design Objectives & KPIs | PARK day by day

Category: Design Objectives & KPIs

What design managers can learn from brand management!

Florian Weiss, July 23rd, 2011

It’s not ground-breaking that design managers, like others, can learn a lot by looking over the horizon of their own discipline and can benefit from smart ideas and concepts translated to their own business. In fact, history shows that design management has always been inspired by disciplines like architecture, change management, operation management, etc. However smart ideas that are simple to translate are difficult to find.

In the current issue of the MIT Sloan Management Review Karen A. Brown, Richard Ettenson and Nancy Lea Hyer discuss “Why Every Project Needs a Brand (and How to Create One)”. The leading question …

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Management consultants needed?

PARK, November 10th, 2010

The tasks facing the manager of large corporate design departments have grown. Do their scale and difficulty now mean that it’s useful to hire mainstream management consultants – McKinsey, BCG, Booz Allen, for example – to help design managers with strategic issues and major overhauls of organisation?

For managers of hundreds of designers, life isn’t getting any simpler. Issues such as globalization, regulation, HR, the coordination of IT and the understanding of trends place great demands.

Design managers unprepared for problems of success
More is being asked of design departments. The obvious fascination consumers have with objects, interfaces and brands,

…

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Tags: change management, consultants, partners, top management
Posted in: Design Management, Design Objectives & KPIs, Design Organisation, Design Strategy |

The Good and Bad of Design Competitions

Jay Peters, September 23rd, 2010

Design competitions and University collaborations have been a great source of inspiration and new envisionary products for sometime now. Companies often submit their designs to receive prestigious recognition, and students submit concepts hoping to actually be produced. However, since the products do not typically include solid business rationale, these objects are typically judged on their looks alone. This presents a “subjective” artistic view, pigeonholing design further into preconceived notions of just “making things pretty”. If Design is now encompassing more business logic, it makes sense that the contest and collaborations should as well.

As Don Norman points out in his …

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Tags: awards, design competition, unniversity
Posted in: Design Management Education, Design Objectives & KPIs |

Proofing the value of design

Sorena Veerman, September 10th, 2010

The Dutch design council BNO just published their research about the effectiveness of design (in cooperation with Rotterdam School of Management and Delft University of Technology).

The research report (only available in Dutch) contains some interesting highlights:

“The financial results of a new product developed with lots of attention to functional and experience design are 20% higher than products with regular attention to design. So, if a company wants to optimise the financial results of a product, they have to consider both functional as well as experience design.”

“If a company allows designers to explore ideas beyond strict project definitions,

…

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Posted in: Design Management, Design Management Definition, Design Objectives & KPIs |

Stop making excuses, start acting responsible!

Marjolein de Wilde, August 5th, 2010

We need to change our 1950’s mindset where people were totally enchanted about “better living through more consumption”. www.thestoryofstuff.com

Design has become the flagship of many companies and it is being hyped to sell more products within the B2C market as well as in the B2B market. But in these days where sustainability is a major topic, we cannot justify design relevance with the fact that we thereby sell more products. There is definitely a challenge for the design community to ensure creation of sustainable design. To address the topic more holistically I’d rather talk about responsible design: design that …

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Tags: ethics, responsibility, strategy, sustainability
Posted in: Design Management, Design Objectives & KPIs, Design Strategy |

Green design requires the right kind of measurement, not holier-than-thou sentiment!

PARK, May 28th, 2010

When they come to deal with sustainability issues, design people tend to swing between two extremes. On the one hand, being responsible citizens, they worry greatly about their personal ‘carbon footprint’, and consult one of the 300,000 carbon and footprint counters and calculators that are today available on the Web.

However, perhaps because these different carbon counters always give conflicting results, design people also tend to drop all quantitative considerations when turning out a new, oh-so-sustainable design. Instead, they become idealistic and emotional, and are emphatic that their mission is to save the planet through design. Numbers are nowhere …

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Tags: responsibility, sustainability
Posted in: Design Management, Design Objectives & KPIs |

Holistic value of design

Sorena Veerman, February 28th, 2010

Forget BusinessWeek’s BCG research into the most innovative companies or Interbrand Best Global Brands research to proof the value of design. Their focus is on financial measurements only.

Instead, meet the new research into best brands: the Good Brands Report by PSKF. This report describes the brands that not only lead in innovation, but also in being responsible and connecting with their communities.

Summarised PSKF identified some common traits between these Good Brands:

usability: enhance your usefulness for the consumer
premium aesthetics: win the heart of consumers with premium aesthetics and premium experience
consumer engagement: actively involve consumers

…

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Tags: design value, innovation, measurements, sustainability
Posted in: Design Management, Design Objectives & KPIs, Design Quality |

Designers love constraints!

Tim Selders, January 26th, 2010

httpvh://www.youtube.com/watch?v=Sh08nT2kYuA

Tags: briefing, constraints
Posted in: Design Management, Design Objectives & KPIs, Design Processes & Tools |

The interplay of design effectiveness and efficiency

Florian Weiss, July 28th, 2009

With shrinking design budgets due to the financial situation in many companies today, design efficiency comes into the fold. Terms like Key Performance Indicators, Critical Success Factors and Performance Management Systems are becoming part of the lingo of design managers. While design effectiveness is focusing on “doing the right things”, design efficiency is focusing on “doing the things right”. Good design management can not look at design efficiency and design effectiveness isolated, but has to find a good balance between both aspects.

Fil Salustri (author of the blog: the trouble with normal) argues in his post “The down-side of …

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Tags: crisis, critical success factors, effectiveness, efficiency, key perfromance indicators, quality
Posted in: Design Management, Design Objectives & KPIs, Design Processes & Tools, Design Quality |

Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
Office:		Material Stories
		LinkedIn profile
		Xing profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

Business Model Generation
(by Osterwalder Alexander and Pigneur Yves)

This Handbook for Visionaries, Game Changers, and Challengers provides an tool to define business models easily in workshop settings. Based on a PhD on business model it was elaborated with co-authors to a usable handbook.

» buy book

The designers accord
(by Coroflot)

This website is a platform for designers, organisations and companies, who are concerned with sustainability issues of design and includes a growing number of case studies.

» visit website

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

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