Design Management | PARK day by day

Category: Design Management

Design Management Award – another arbitrary design award?

Florian Weiss, January 16th, 2012

Design is one of the major European resources and is increasingly seen as a key element of successful and innovative companies. The European Union has recognized this and initiated the current only Design Management Award, which last year marked the fifth time. Its goal is to promote innovation in small and medium enterprises, to honor outstanding design management practices and to educate the business community and the public in design management. The award has been announced as a Business Award, which aims to reward the excellent management skills of European companies to implement design.

Is this successful or is …

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Tags: awards, design management
Posted in: Design Management, Design Management Definition, Design Management Education |

Women and Design Management

Marjolein de Wilde, December 23rd, 2011

I was recently asked to participate in a workshop on Leadership and Gender. The whole seminar was filmed by RTL Extra, who created a 15 minute film which will hopefully be broadcasted in the coming weeks.

Personally, I haven’t been bothered really much with the topic and I entered the seminar quite skeptical. However, talking to some of the participants I realised that I have a quite idealistic view, and that in reality there are definitely people that keep encountering challenges that can be related back to gender specific issues. So it made me think. What is so …

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Posted in: Design Management |

Top 20 design management apps

Florian Weiss, December 10th, 2011

Strict IT rules and out of date technology in many corporate work environments make it difficult to keep up with the challenges of modern working, e.g. flexible and creative work settings or being on the road. But there hasn’t been a better time than the present to make use of mobile technology to support the daily work. And one company in particular has pushed mobile utilities to the edge of what’s currently possible: Apple. This blog post gives an overview of existing iPhone and iPad apps that might be helpful for design managers and a wish list for future apps.…

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Tags: design management, innovation management, iPad apps, iPhone apps
Posted in: Design Management, Design Tools |

Making design management ideas happen…

Tim Selders, December 1st, 2011

“Genius is 1 percent inspiration and 99 percent perspiration.”
Thomas Edison

This is one of the leading statements in Scott Belsky’s book: Making Ideas Happen (2010).
When I read the book, it felt I could have written it. I do not have the genius to do so, but still the content feels remarkably familar to me…

Scott Belsky’s key point is that having ideas is great, but it is the hard work afterwards that ultimately counts. Hard work in execution, collaboration and leadership.

As mentioned before, we experience this too in our daily consultancy practice.
Often, lots of our ideas …

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Posted in: Design Management |

Manufacturing companies have to get serious about service design

PARK, November 25th, 2011

Very few big manufacturing firms are purely in manufacturing nowadays: they offer maintenance, repair, warranties and so on. That’s why service design has emerged as a task for them in recent years. However with service design the job of organising a coherent and delightful user or customer experience is more complicated than it is with simple products.

Ever since 1997, when Joseph Pine and James Gilmore first alerted the Wall Street Journal to the importance of user experiences, that issue has been firmly on the agenda of the design world. Indeed, the design of user experiences has been part of …

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Posted in: Design Management |

Customer Centricity

Jay Peters, November 10th, 2011

An old college friend recently contacted me and asked: “How can companies be more consumer centric”? It got me thinking… and thus the topic of my post. While today many companies are keen on the idea of listening more to their customers (often because they do not have a choice thanks to social media), not many companies know how to best approach this. The old adage of “Customer is King”, often owned by marketing, has lost its luster. So, how can a company be more customer centric? One way is through Design Management.

At PARK, we work with many clients …

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Posted in: Design Culture, Design Management, Design Strategy |

Drive! Don’t micro manage your designers!

Frans Joziasse, October 30th, 2011

Longtime it was the believe of companies that their employees do perform better if you motivate them through the carrot-and-stick method. Daniel Pink, also the author of the book The whole new mind, now published a controversial book that proves the contrary. Not external but intrinsic drive is what modern employees, especially creative workers, bring to higher performances. Give them autonomy, mastery and purpose!

That is what the creative class needs. As a consequence of that designer managers and design agencies should stop to base their internal resources and business model on hours (= costs), hence stop managing with …

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Posted in: Design Management, Design Teams |

Grow your own Design Manager

Jay Peters, September 26th, 2011

There is an ongoing debate about who is actually a designer. In one camp, the view is everyone is a designer. After all, everyone designs their own social life, wardrobe, sandwich (place noun here). Enhanced by the democratization of design through web & POS customization tools, together with social media, this is quite an argument. This notion is further supported by books proclaiming that everyone can be a designer such as The Third Teacher’s transformative teaching & learning guide and the Design manifest books / books by Mieke Gerritzens and Geert Lovink all which adds fuel to the fire. Furthered …

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Posted in: Design Culture, Design Leadership, Design Management, Design Management Education |

It‘s not easy being green: The future of design in Asia

guest blogger: Aart van Bezooyen & Paula Raché, September 9th, 2011

Our guest writers Aart and Paula have just returned from Southeast Asia. One of their recent meetings took place at the Ministry of Information, Communications and the Arts (see photo) which is housed in one of Singapore’s most colorful buildings. Here they visited the Singapore Design Council to learn more about the status and developments of design in Asia. Read on for their latest update from a design driven economy.

Design Singapore Council
Last month, Paula and Aart sat together with Mrs. Wong and Mr. Khamis to learn more about the Design Singapore initiative which was founded in 2003 to …

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Posted in: Design Management |

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Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Tim Selders, MSc
Position:		partner
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sorena Veerman, MSc
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Florian Weiss, MA
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Marjolein de Wilde, MSc
Position:		consultant
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile
		Xing profile

name:		Jay Peters, MA
Position:		consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Amrita Bhui, MSc
Position:		junior consultant
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Freek Wallaard, BA
Position:		junior developer
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Kaylee Gruber, BA
Position:		trainee
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

name:		Carola Boogerd
Position:		office manager
Office:		PARK advanced design management Nieuwendijk 8a 4225 PD Noordeloos The Netherlands
Phone:		+31 (0)183 589131
Fax:		+31 (0)183 589132
		LinkedIn profile

name:		Sarah Blesius, DipMA
Position:		office manager
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
Fax:		+49 (0)40 22925852
		LinkedIn profile

External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
Office:		Material Stories
		LinkedIn profile
		Xing profile

Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

Semantic transformation in design
(by Toni-Matti Karjalainen)

This book analyses the role of design in product recognition, differentiation and strategic brand communication through product design references. It gives good insights in the area of product design languages.

Business Model Generation
(by Osterwalder Alexander and Pigneur Yves)

This Handbook for Visionaries, Game Changers, and Challengers provides an tool to define business models easily in workshop settings. Based on a PhD on business model it was elaborated with co-authors to a usable handbook.

» buy book

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

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