Innovation. The undisputed Holy Grail of business drivers for the past decade. Thanks to several run away successful companies with innovation at their core, the term is now rooted in almost every corporate mission. Those once on the outside waiting for the trend to stick are now quickly trying to figure out what it means. More importantly what it means for them. Unfortunately, with my experience consulting many companies, they often do not stop to think what innovation means for their customers.
Wikipedia defines Innovation as: the creation of better or more effective products, processes, services, technologies, or ideas that …
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