Lead user research

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Marjolein de Wilde, July 9th, 2010

Lead User 1 from Entrepreneurship & Innovation on Vimeo (6 videos in total).

Lead users are a great resource for driving innovation. Here is a great case study about how lead user research at 3M led to long term innovations and revolutionised the innovation process at 3M.
Ignore the fact that the actual case study is a bit older and ignore the “Amazing Discoveries”-style of the video; the content is highly relevant and can be very inspiring if you think about using lead users within your innovation process!

If you want to know more, you can find detailed information on Eric von Hippel’s website or www.leaduser.com. For the complete 3M case article, please visit 3M case study.

Tags: lead user research, video

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Activities

What are we doing?

Sorena: Preparing a case study for capturing a design language to share during a workshop with designers.
03-02-2012
Amrita: Planning validation phase in the concept development phase.
02-02-2012
Sorena: Brainstorming possible future business scenarios with client.
24-01-2012
Florian: Defining a stage gate process and design strategy for the design department.
18-01-2012
Marjolein: Creating a poster to communicate the companies vision of design management.
18-01-2012

Meet the team

name:		Frans Joziasse, MSc MBA
Position:		partner
Office:		PARK advanced design management Waterloohain 9 22769 Hamburg Germany
Phone:		+49 (0)40 28056233
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name:		Tim Selders, MSc
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Phone:		+31 (0)183 589131
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name:		Sorena Veerman, MSc
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name:		Florian Weiss, MA
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name:		Marjolein de Wilde, MSc
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name:		Jay Peters, MA
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Phone:		+31 (0)183 589131
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name:		Amrita Bhui, MSc
Position:		junior consultant
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name:		Freek Wallaard, BA
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name:		Kaylee Gruber, BA
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name:		Carola Boogerd
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name:		Sarah Blesius, DipMA
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External opinion

name:		Aart van Bezooyen, MSc
Position:		owner
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Inspiration

Things that inspire us

Please find a list of materials that inspired us on this site and a preview below.

Drive: The Surprising Truth About What Motivates Us
(by Daniel H. Pink)

The book is based on four decades of scientific research on human motivation and is a provocative book on how to think about motivation different than the commonly known money-the carrot-and-stick approach.

» buy book

Blue Ocean Strategy
(by W. Chan Kim and Renee Mauborgne)

This book deals with the organizational hurdles of innovation (cognitive hurdle, motivational hurdle and political hurdle) and about how to make the competition Irrelevant by moving into uncontested market space.

» buy book

More inspirations »

Definitions, definitions

Since we started the Wikipedia articles on design management in 2005, we continuously improve and update the descriptions.

Definition of design management in English language.
[en.wikipedia.org]
Definition of design management in German language.
[de.wikipedia.org]

Please co-define, translate and help in creating a better understanding of design management.

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