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Tim Selders

Design departments working together: a way to do more with less?


Tim Selders, June 28th, 2010
In the beginning of this year we discussed with several design directors and managers. One of them challenged us with the following:

Our company is still in the middle of a crisis, and all budgets, especially for R&D, are going down… But simultaneously there is a strong demand by our leaders to deliver more and more products, and the pressure to deliver more innovation is only increasing. How are we, at the design department, going to deal with the fact that we need to do more with less available resources?

Being super-efficient helps to ‘do more with less’. But let’s assume that you already have maximised the efficiency of your department: they simply cannot do more within their working time.
How then still deliver more output with less money?

The notion of ‘open innovation’ has been around for quite a while, but amongst design departments it seems not widely spread.
Why not work together with the design departments of other relevant companies?
This is mostly effective when focusing on design research and opportunity finding and not on time- and experience-demanding design execution.

Certainly when you combine it with the time and budget allocation of the ‘yearly inspiration trip’, it can be an efficient and effective way to boost the output of your design team…

If you want to read more about this idea of design departments working together, please check out this article from Business Week…

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