In our daily work, we experience that more and more design managers are talking about behavioural design. They then refer to how to design the behaviour of sales staff or other representatives of an organisation, connecting it to the identity and look & feel of that organisation.
It is slowly considered to be a design discipline alongside graphic, product and environmental design. There are actually agencies that start to offer this…
But is that possible? Can you actually design the behaviour of your employees?
Design the way they shake hands?
Design the tone of voice to adopt when answering the phone?
These types of behaviour are so strongly related to an individual character that it not only seems to be impossible but even unethical to ‘design’ them.
However, it is certainly possible to influence behaviour by design. Think about tranquilizing colours, dynamic furniture, impressive uniforms, and so on.
So, rather than seeing behavioural design as a separate discipline, we approach it as an important factor influencing all design disciplines!
Tags: behavioural design
