Tags: briefing, constraints
Opinions
Designers love constraints!
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Tim Selders January 26th, 2010 |
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What are we doing?
PARK: Participating at the DMI conference in London with the whole team.
07-09-2010
Frans: preparing lecture for design thinking conference in Copenhagen this Friday
07-09-2010
Sorena: Creating a proposal how to capture extensive design projects for documentation and communication to stakeholders.
06-09-2010
Sorena: Exploring for a client how a tool to capture the characteristics of a digital experience could look like.
03-09-2010
- Our public agendaFrans Joziasse will give a lecture on the 10th of September at the DDC in Copenhagen.10-09-2010Sorena Veerman will give a lecture on the 17th of September at IED Barcelona.17-09-201022-09-2010Meet the teamPARK Hamburg
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Tim Selders
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Sorena Veerman
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Jay Peters
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Inspiration
Tools we useWe capture our experience in design management tools (go to overview).
Design audit
To check, if all internal and external people involved follow the guidelines correctly on a holistic level in order to avoid brand ero...Design portfolio management
To create distinctive brand or product positionings that are memorable and easy to navigate.Challenge offer
To identify potential challenges and the role of PARK in these.
This observation was confirmed as well during the workshop we held with a group of senior design managers from leading industries in May this year; something we now refer to as the Black Island Paradox. When we asked two groups to take on a journey (in different contextual settings) the outcomes were remarkable. Within a more negative scenario, both groups were able to:
1. Better set (shared) goals and priorities
2. Better allocate their resources
3. Be more efficient in decision making
4. Function better as a team
5. Come up with more creative ideas and solutions to change the game
So even though the financial crisis at the moment is hitting most companies hard, there are a few positive side-effects to be sought for by design managers, as crises confront us with constraints that may actually lead to better performance and outcomes!