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Jay Peters August 31st, 2010 |
Next week the PARK team rolls into London to attend the (postponed) 14th annual DMI European conference with this years theme on Design Transformation. I recently had the opportunity to attend the 22nd Design/Management Thinking conference in June in San Francisco with the theme of Re-Thinking the future of Design. Comparing the topics covered between the two conferences, it is…
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PARK August 17th, 2010 |
… are now the way forward in design management!
Over the past decade, the practice of design management has become more professionalised. Corporate boards take leaders of design functions seriously. Boards, however, affirm top design managers informally. In the recruitment of design managers, they don’t have a whole lot of evidence to go on, apart from candidate résumés and war stories. Introducing some sensible norms…
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Marjolein de Wilde August 5th, 2010 |
Design has become the flagship of many companies and it is being hyped to sell more products within the B2C market as well as in the B2B market. But in these days where sustainability is a major topic, we cannot justify design relevance with the fact that we thereby sell more products. There is definitely a challenge for the design community to ensure creation of…
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Jay Peters August 3rd, 2010 |
Recently my colleague and I delivered a great workshop on business model innovation for new services. We used the Business Model Canvas developed by Alexander Osterwalder published under the creative commons license, which does an excellent job at explaining the WHAT.
However, what is left a bit undefined is the WHY?
Granted, we all know that companies need innovate business models to stay…
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Florian Weiss July 23rd, 2010 |
Design managers in technology-oriented companies often face the challenge to create awareness for design throughout the company. Many design related decisions are made by employees with no or limited design knowledge. Those people are not educated as designers, but make decisions that have an impact on the final design of the product. Two papers from the London Business School by Peter Gorb and Angela Dumas…
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Tim Selders July 14th, 2010 |
That sounds like an open door. But in practice it is not…
Education programmes for design managers often focus strongly on business of managerial skills. They tend to forget further education on design, that goes beyond Master programmes at University.
Do not forget to educate your design managers about creation and creativity.
They will need updating about the latest developments in technology, professional practice, social…
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Marjolein de Wilde July 9th, 2010 |
Lead User 1 from Entrepreneurship & Innovation on Vimeo (6 videos in total).
Lead users are a great resource for driving innovation. Here is a great case study about how lead user research at 3M led to long term innovations and revolutionised the innovation process at 3M.
Ignore the fact that the actual case study is a bit older…
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Tim Selders June 28th, 2010 |
Our company is still in the middle of a crisis, and all budgets, especially for R&D, are going down… But simultaneously there is a strong demand by our leaders to deliver more and more products, and the pressure to deliver more innovation
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Sorena Veerman June 18th, 2010 |
This video[1] is a great example showing how combining various design techniques, like storytelling and visualisation skills, delivers a presentation that holds your attention and makes you wondering what comes next.
So, need to convince your management? Use the creative strength of your designers to charm your audience and get the outcome you need!
And for those who can’t get enough, here’s another…
| Frans Joziasse
partner |
| Marjolein de Wilde
consultant |
| Florian Weiss consultant |
| Sarah Blesius
office manager |
| Tim Selders
partner |
| Sorena Veerman
consultant |
| Jay Peters
consultant |
| Carola Boogerd
office manager |
| Amrita Bhui
trainee |
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| Scenario To facilitate decision making on a challenge. |
| Presentation skills To improve the presentation skills of designers. |
| Internal knowledge bank To share & benefit from commonly gathered design insights & design experiences. |
15% don't agree: “I am not sure that regulations will help design management to find a better position. The beauty of ...
5% don't know: “The theory makes sense, but I've seen too many failing attempts in small and large design companies.” “It seems ...
80% agreed: “In a semi-ideal world this would be the way forward. Let's aim at that. People are still people and ...
Four to five times per year, PARK sends out a statement on design management to around 80 design directors and ...