We hear a lot about mankind’s impact on the environment in terms of waste. But another kind of waste – around innovation and design – does not receive the attentions it should.
Look at what is happening in corporations. Down at the shop floor and right up to the board, in laboratories and in the IT department, all sorts of ideas are constantly being born, but don’t get used. And it’s the same story in corporate design departments. There, concepts, clever applications, user insights and styling proposals emerge all the time.
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