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PARK

Another kind of waste – creative ideas


PARK, March 13th, 2013

We hear a lot about mankind’s impact on the environment in terms of waste. But another kind of waste – around innovation and design – does not receive the attentions it should.

Look at what is happening in corporations. Down at the shop floor and right up to the board, in laboratories and in the IT department, all sorts of ideas are constantly being born, but don’t get used. And it’s the same story in corporate design departments. There, concepts, clever applications, user insights and styling proposals emerge all the time.

Some of these ideas are taken to the next …

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Posted in: Design Management, Design Tools, Innovation Management |
Kaylee Gruber

A New Face for NIVEA


Kaylee Gruber, January 23rd, 2013

The secret is out!

As of January 15, NIVEA has officially undergone a face-lift. Known by consumers throughout the world as a brand that represents trust, honesty, care and an expertise in skincare, NIVEA aimed to communicate this strong heritage through a fresh new design. A design – that with the help of fuseproject – was realized.

The Design Management team at Beiersdorf came to us with a proposal. Design and its value was nearly unheard of at Beiersdorf. Essentially the brand NIVEA, which has been on the market since 1925, was starting to look a little rough around …

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Posted in: Design Leadership, Design Management |
Sorena Veerman

De-mystifying creativity


Sorena Veerman, October 26th, 2012

What do you speak about when lecturing for an audience of both designers as well as business people and representatives of various non-profit organisations? That was my challenge during a business event at the Dutch Design Week in Eindhoven last Thursday.
And to add to the challenge, I was booked between Bram Elderman of Apple and the ‘futureteller’ Ruud Veltenaar.

The topic of creativity ‘saved’ me…
Creativity is often seen as a skill of designers (sometimes even called ‘the creatives’), while it should be a shared skill within an entire organisation, bridging the gap between designers, engineers, marketeers, etc.…

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Posted in: Conferences & Events, Design Management |
Florian Weiss

Co-creation in Poland


Florian Weiss, October 3rd, 2012

Design is an important tool to bring innovation to live and make it visible. Companies like LEGO, BMW, and Procter & Gamble are applying product development methods that are coming from the design discipline in order to achieve a competitive advantage. They are analyzing the underlying needs of the consumers and translate the insights into opportunities for product development.

Looking at the practice of leading companies, methodologies like design research and co-creation have found their place in the toolbox of design managers and product developers. But is this methodology also applicable for smaller companies?

Last month I had a one-day …

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Posted in: Conferences & Events, Design Management, Design Tools, Innovation Management |
Kaylee Gruber

Nurturing Creativity: The Modern Workspace


Kaylee Gruber, September 20th, 2012

I was recently working on putting together what makes the workplace a place that employees not only enjoy working at, but also fosters a spirit of innovation and creativity. After looking at exceptional employers around the world, both big and small, their organizational set-up, and working environment, it became apparent that they all had a couple things in common:

Boasting transparency, the ANZ Office allows insight into different environments at any given time.

Transparency
Every organization is bound to have some hierarchy. There is no working around that. Traditionally, CEO’s are assigned the corner office with the floor to ceiling …

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Posted in: Design Culture, Design Management, Design Teams, Design Thinking |
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